"Natural" on FDA-Regulated Food Labels
In
February 2008,
Food Label News reported on FDA's current
and longstanding policy for "natural" on food
labels; the newsletter reported that FDA has no
plans to establish a regulatory definition for
this term in the near future.
FDA's policy:
-
not to
restrict the use of the term "natural"
except for added color, synthetic
substances, and flavors as provided in the
Code of Federal Regulations
-
the use of
"natural" means that nothing artificial or
synthetic (including all color additives
regardless of source) has been added
With this policy,
there has been disagreement among stakeholders
regarding the status of high fructose corn syrup
(HFCS) as a natural sweetener. Those opposed to
allowing HFCS natural sweetener status base
their stand on the fact that chemical bonds are
broken and rearranged in the manufacturing
process. Those in favor take the stand that HFCS
is made from corn, a natural grain product, and
contains no artificial or synthetic ingredients
or color additives and meets FDA's requirements
for the use of the term "natural."
FoodNavigator-USA.com, an internet news
organization submitted an inquiry to FDA about
HFCS and reported that FDA personnel examined
the composition of the sweetener; the FDA
personnel concluded that HFCS is produced using
synthetic fixing agents and consequently FDA
would object to the use of the term "natural" on
a product containing HFCS.
Read
FoodNavigator-USA.com
article.
See Food Label
News
August 2005 and
June 2006 for
earlier reports on "natural."
Commentary:
The debate about "natural" reaches far beyond
the status of HFCS as a natural sweetener;
partially hydrogenated soybean oil, autolyzed
yeast extract, and modified corn starch are only
a few of many other ingredients that may or may
not be accepted by retailers who define
"natural" for their market use.
Food Consulting
Company can help food companies establish
labeling and positioning strategies for their
product lines to convey fundamental product
qualities of natural ingredients, while keeping
claims compliant with FDA regulation and while
avoiding negative attention from industry
members and consumer-targeted media. Read and
inquire about
Regulatory Support.
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