When importing food products, having compliant labels is key to passing your product through customs. Whether you’re importing from a border country or from around the world, we help you understand what’s needed to prevent your products from getting detained at the border.
“Americanizing” Foreign Packaging
The Client
A marketing/package designer working for a U.S. food importer needed to create labels for foreign foods that complied with FDA regulations so they could be successfully marketed in the U.S.
The Challenge
The new confectionery products, imported from Europe, required specific nutrition/content labeling. In addition, their small package sizes required modified Nutrition Facts panels. Sorting through the many options for what is acceptable based on package dimensions is not only complicated, but creates risk regarding compliance with U.S. FDA regulations and potential detention at U.S. Customs.
The Solution
Food Consulting Company provided a team of experts to help us “Americanize” the foreign labels. They performed nutrition analysis, included missing values on the Nutrition Facts for nutrients that European labels do not require, modified the Ingredient Statements, and created the Nutrition Facts artwork according to what is allowable for the specific package dimensions. Importantly, the team reviewed the ingredients to ensure there were no issues with food colors and other additives not allowed in the U.S. To complete the project, the team provided label layout instructions for the package designer and did the final label review prior to printing to ensure 100% compliance.
The Results
This food importer was able to launch their products on time and easily passed through Customs and FDA inspections at the border, setting the products up for success in the retail market. The Food Consulting team was involved at each step, performed their projects on time and with flawless accuracy.
“Entering the fast, confusing retail food market is a dark and scary experience, but rest assured that the experts at Food Consulting Company can help guide you every step of the way. I cannot imagine going to market without the Food Consulting group on your team.”
— Daniel R. Hughes, President, OPTIMideas, Marketing Services Firm for International Food Importer